Lindsay Casey and Sharon Mulholland met a couple of years ago at the Milford Fair. Both living in Toronto at the time, they enjoyed their weekends in Prince Edward County, falling in love with the area and the rural lifestyle. Lindsay made the leap to living fulltime in the “County” in December 2012. Craving a change, and with her husband pursuing a career in the wine industry, Sharon also ended up making the move just a few months later. Since both women had backgrounds in web design and digital marketing, they decided to pool their talents, support each other and start their own business in August 2013. They’ve worked with local clients such as Taste the County, Red White & Blues, Pat Scott Gallery and Hillier Hall.
“We’re both really passionate about helping small business owners understand the web and grow their online presence”, notes Lindsay. “There are so many smart and creative small business owners who we would love to work with. We love the entrepreneurial spirit of the County, the sense of community and the natural landscape. The County rules!”
Sharon adds, “We understand the challenges facing local businesses in the county. We take a simple, targeted and strategic approach, and we don’t waste people’s time or money on things that they don’t need or won’t work. Our goal is to offer really great service at a reasonable price and to work closely with business owners to come up with a plan that’s tailored specifically to their needs.”
Lindsay grew up captivated by communications. “From my first ‘newspaper publishing’ gig at the tender age of 7, I’ve always been fascinated with media and the way we share information. My education and work experience in journalism and public relations has helped hone my skills since those childhood days of cutting and pasting magazine articles. I’m looking forward to helping some of our incredible local businesses take their digital marketing to the next level.”
For Sharon, web design was a hobby in university that grew into a career. She spent 7 years at toronto.com, building websites for local businesses and managing the overall operations of the site. She then spent 5 years managing digital projects for CBC News, including their mobile apps. She says, “I’m excited to take everything I’ve learned through those experiences and apply it to helping local businesses here in the county. One of the reasons that I love what I do is that there is constant change and evolution in the digital space. There’s always something new to learn or to try and that keeps things really fun and fresh. Businesses are communicating with their customers in new and different ways all the time and there’s never been greater opportunity to engage with your customers and build loyalty and trust. We can help you do that.”
12 Grain Creative
Offering a full range of digital marketing services including strategy & consulting, web design & development, copywriting, photography and social media.
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