Green Jobs in Prince Edward County

In a report commissioned by the United Nations Environment Programme, green jobs “contribute significantly to preserving or restoring environmental quality and could include, but are not limited to: helping to protect ecosystems and biodiversity; reducing energy, materials, and water consumption through high-efficiency strategies; de-carbonizing the economy; and minimizing or avoiding the production of waste and pollution.”

Yup, we got those jobs in Prince Edward County.

The current growth in the green economy is renewable energy spurred on by Ontario’s Green Energy Act, Feed-In tariff program (FIT) and the new Ontario content requirement. This spans manufacturing, installation, operation and maintenance as well as all the support positions like sales, administration and human resources.

Cleave Energy is a Prince Edward County business that has grown to become a leader in Eastern Ontario when it comes to solar installations. Cleave Energy is an early adapter to the green economic opportunity and the biggest employer locally of green jobs including installers and electricians, but also sales and administration jobs.

A second boom market is in green construction and building. The demand for greener, more sustainable buildings is growing exponentially. The building codes are demanding more efficiency and, more importantly, consumers want healthy, efficient homes and offices. Much of the immediate demand is on cost savings in energy: insulation, windows, lighting, plumbing and alternative energy (geothermal and solar).

We have seen the shift in our local building projects such as the Waring House expansion, the new Hydro Building in the industrial park (LEEDS certified) and countless residential properties. Key is obtaining certifications for building to new standards such as LEEDS or EnergyStar as these are becoming prerequisites for new projects.

This also means the opportunity to design and market new products like Wellington inventor Arnold Hennessy (a success story dating back to the 1970’s in the County!) did with low flush toilets. The provincial and federal governments have grants available for green innovation. In addition, learning or updating skills that incorporate green expands traditional markets.

One big problem in this new green economy is simply that employers can’t find enough trained, green workers to do all the jobs that are available, according to Van Jones, (an American guru of the green economy and widely referenced on this topic).

Many of the green jobs for which community colleges are, or will be, preparing workers span several key economic sectors including renewable energy, buildings and construction (energy efficiency), transportation, manufacturing, agriculture, and forestry. We are fortunate to be near Loyalist and St Lawrence Colleges, both have introduced some great programs and up grading targeted at the new green economy.

And then there is our local agricultural and tourism industry that is a model of how to be green: local producers selling to local business, expanding focus on organics. Fifth Town Cheese continues to win accolades well beyond our County border for walking the talk when it comes to being green, community minded business and creating green jobs.

So, let’s talk about how you can green your job and your business. I would like to hear about more green jobs in Prince Edward County or where you think the opportunities lie.

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Getting Your Apple a Day Just Became Easier

Contributed by Karin Desveaux-Potters, Gastronomy Cluster, Economic Development Office

Jenifer Dean and Grant Howes, County Cider Company

As a lover of Snakebites (quite possibly the world’s tastiest beverage of half cider and half beer), I was absolutely shocked to learn that it is illegal for our local cider and local beer to ride in the same delivery truck, en route to eager customers in Ontario. Talk about yet another barrier to local food distribution!

So kudos to Grant Howes, Jenifer Dean and the rest of the gang at the County Cider Company for landing one of the four distribution companies in Ontario who ARE allowed to legally distribute cider: “Premier Brands”.

With County Cider’s draft cider sales up last year by 118%, the current delivery person was maxed out at two fourteen-hour delivery days per week. Not only will the new relationship with Premier Brands allow the existing customers to be serviced, now the experienced sales reps at Premier will build new markets both with licensees and within the LCBO locations across Ontario. Also licensed to distribute nationally, Premier could very well be the conduit to the County Cider Company becoming a national brand.

Prior to establishing this new distribution link, Grant and Jenifer expanded their business capacity last year by occupying a space in Picton’s Industrial Park and installing a refurbished bottling line that will effectively increase their bottling capability by five times. The facility is equipped to bottle not only cider, but beer and sparkling wine as well; co-packing is a distinct in the near future as an additional revenue stream for these savvy entrepreneurs and opportunity for other small-scale producers.

With more and more Ontarians discovering hard cider all the time, not to mention the “old faithful” supporters like Toronto’s Rebel House and C’est What, it stands to reason that the doc’s orders to have an apple a day just got easier!

If you would like to invest in gastronomy in Prince Edward County, please contact me at 613.476.2148 x344 or email kdesveaux-potters@pecounty.on.ca

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What’s in a Name? – #3 in the Zillionaire series

Contributed by Elsie Whitelock, Small Business Centre

hand_holding_earth

Ever wonder where Nike got its name? Think it was just made up?

“NIKE (or Nicé) was the winged goddess or spirit (daimon) of victory, both in battle and peaceful competition.”

How powerful is that! So even though we as consumers may think of Nike as sports/shoes/equipment/clothing/Michael Jordan, there is a lot more behind their  name.

A business name means everything; so choose it carefully. It should be memorable and convey the expertise, value and uniqueness of what you are offering and should reinforce the key elements of your business.

Sound hard? Let’s make it fun.

Brainstorm

Think about how you want to portray your business and what you want people to feel when they hear or see the name

What problems does your business solve

Make a list of words and phrases that appeal

List three to five benefits that you will offer

List the names of 4 of your competitors

How are you different from your competition

Experiment

Just play with various words and partial words

Don’t be too critical  - just make a list

Use this web site Biz Name Wiz to play with those words (it’s FREE and fun)

Search the Web

Check for your business name(s) to see what comes up

Reconsider if there are a lot of results

Do a domain name search here to be sure it is available (search is FREE but domain name costs)

Communicate

Go over the list with someone you trust (not any blabbermouths) and have them tell you what they think, how the name makes them feel and is it easy to  remember

Live with it for awhile

Say it aloud, write it down, feel it

It’s gotta’ feel right for you!

Ready? And now just get it done.

You can always reach us via email: info@smallbusinessctr.com or ph:  613.476.7901 x213. 
Small Business Centre
The Edward Building
Suite 103
280 Main Street, Picton,ON K0K 2T0

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