Contributed by Sandy Abbott, Enterprise Facilitator
Embarking on a career transition, Penny realized that she had a life long passion for food, cooking and people’s health in general. She decided to move to Prince Edward County and open a store selling quality bulk food and snacks. Since relocating to Picton, Penny has taken advantage of the Self Employment Benefit Program. She has developed a business plan and is now receiving monthly financial monitoring from Ian Armitage, SEB Co-ordinator. Penny’s Pantry will open mid May at 10 Elizabeth Street in Picton.
To make her business strong and viable, Penny wanted to develop a sound Trinity of Management. Through Enterprise Facilitation we looked at Product, Finance and Market and have identified strengths and areas needing additional resource build-up. Penny is an excellent example of how by using creativity and developing a network, a business idea can be made stronger.
Products and Set-up: Penny has been able to partner with several quality producers including Cherryvale Organics for buckwheat, rye and spelt flour. A friend customized the new gravity bins to fit her retail space, while another volunteered to help decorate. Look for an interesting collaboration this summer with Case Clothed!
Financial: Penny’s main concern was selecting the right cash system for her business. With feedback from a local business owner, she was able to purchase a point of sale system which will help her track inventory and analyze sales.
Marketing: A friend with a graphic arts background, volunteered to design her business card. Through Social Media Brown Bag lunches sponsored by the Economic Development Office, Penny gained the skills to set up a facebook page for her business and launch a blog using WordPress. Her rooftop sign and sandwich board were designed by Dave Strachan of Predco Signs in Picton. In a show of entrepreneurial support, Industrial Perk Cafe offered the use of a commercial kitchen to make maple trail mix snacks for her promotion at Maple in the County.
Well done Penny Morris! Welcome to the County.
If you would like help starting or growing your business, give me a call. 613-476-4240.